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Hand Holding iPhone With TikTok App for TikTok Shop

What is TikTok Shop & How to Sell On It

TikTok Shop is the latest e-commerce rollout on the TikTok platform, allowing influencers and content creators to enjoy a new option for content delivery and sales. Many vendors find that TikTok Shop boosts sales and brand awareness, as estimates report that 33.3% of users make platform-based purchases. This figure is expected to grow to 39.9% in 2026. 

The Shop was rolled out in the UK prior to its US rollout, and has undergone a few evolutions since its beta run. Its most notable difference is the recently-updated affiliate program that supports creators in profiting from each purchase in a simple, automated and user-friendly way. 

Read on to learn more about what TikTok Shop is, and how to find success in the TikTok Shop marketplace. 

What Is TikTok Shop?

If you’re wondering what TikTok Shop is, you’re not alone. Many users have reported that it seems to have taken over users’ For You page (FYP), offering helpful suggestions about products users might be interested in based on their search history and preferences. 

The TikTok Shop is a complete in-app shopping experience, offering live shopping, shoppable videos, convenient product showcases and support for sellers, creators, partners and affiliates. 

Creators and sellers using the TikTok Shop appreciate the comprehensive nature of the tool, as it is the first of its kind in the social media space. While alternatives (such as Instagram Shop) offer linking and purchase abilities, TikTok brings a new dimension with native campaign tools, direct collaboration opportunities, purchase support and analytics. 

Wondering how to sell on TikTok Shop? Here are a few ways that all user types can utilize this new native tool: 

  • Sellers: The Shop allows sellers to showcase and sell natively, saving costs that would ultimately be spent on website platforms and other marketing initiatives. 
  • Creators: Many creators appreciate the ease of marketing that comes with inclusive tools like the TikTok Shop. Creators can select products from videos, start a live and begin selling in seconds. 
  • Partners: Networking tools are expensive and add a layer of complexity to social selling. Partners appreciate the seamless collaboration opportunities, as well as available training and development tools; all of which are presented natively in the shop. 
  • Affiliates: Monetization can get complicated quickly. The TikTok Shop offers a convenient Affiliate Product Marketplace for all, allowing both new and seasoned affiliates to profit quickly from their native catalog. 

  • Where Is TikTok Shop Available?

    At the time of this publication, TikTok Shop is available across several regions in Asia (such as Indonesia, Vietnam and Singapore), as well as in the United States and the United Kingdom. The app continues to expand in availability, so be sure to check back on-platform to stay up to date with the Shop’s latest areas of availability.

    TikTok Shop Eligibility

    Like many other monetized platforms, TikTok does have requirements for both sellers and creators. We’ve summarized the requirements for you below, and you can check eligibility requirements in full on the TikTok site. 

    TikTok Shop Creator Requirements

    Creator requirements to join as a TikTok Shop Affiliate include: 

  • Maintaining good standing on the TikTok platform 
  • Following community guidelines
  • Maintaining a following of at least 5,000 users 
  • Being at least 18 years old at the time of the affiliate request 

  • *Please note that these requirements are current at the time of this publication. Requirements can be subject to change. 

    TikTok Shop Seller Requirements

    Wondering how to sell on TikTok Shop? Seller requirements are very similar to creator requirements, with a few key differences: 

  • Documentation: Per the TikTok platform requirements, business sellers located in the United States must provide a U.S. company registration document alongside the owner’s passport or license. Individual sellers only require verification of a passport or driver’s license. Please note that this requirement may be subject to change at any time for both U.S. and international sellers. 
  • Follower count: Currently, there is no follower requirement to join TikTok Shop. The platform accepts completely new TikTok accounts into the Shop program, even without followers. 

  • How to Sell on TikTok Shop As a Creator

    Learning how to sell on TikTok Shop is an important skill for content creators to master if they want to expand and monetize their brands quickly. We’ve rounded up the information you need to launch your presence on the TikTok Shop. 

    Getting Started as a TikTok Shop Creator

    The TikTok Shop Affiliate program offers a way for sellers and creators to benefit by connecting followers to content they are likely to enjoy or purchase. Below, we’ve listed the steps that must be completed for users to join: 

    1. Open the TikTok app. Be sure that you’re logged in and have the app open before applying.
    2. Complete the application. The application is located on the TikTok site, and is accessible as soon as prospective applicants scan the QR code. From here, you will be directed to the TikTok app or the TikTok mobile display to complete relevant steps. 
      1. Note that the site will not allow you to access the application unless you currently have 5,000 followers with the account you are logged in on.
    3. Await the decision. Many users report that this process can take up to 48 hours from the time of the application submission.

    TikTok Shop Creator Features

    There are many reasons why people choose to engage with the TikTok Shop Creator program: 

  • Native selling tools: TikTok’s sleek video interface makes it easy for many to connect directly with their consumers, promoting products that resonate with followers. Livestream opportunities are also available, and offer opportunities for live demonstration and engagement with viewers. 
  • Affiliate support: At the time of this publication, the affiliate program is being updated for the U.S. rollout. However, the platform has committed to commission structures for creators, as well as simple communication and sourcing methods. These help creators to identify what products will speak to viewers and secures samples directly from sellers in a native, user-friendly way. 

  • How to Sell on TikTok Shop As a Seller

    Selling on TikTok offers new avenues for immense brand growth, connecting you with prospects and clients around the globe. It’s easy to start as a TikTok Shop seller thanks to the app’s intuitive UI and simple sale process. 

    Getting Started as a TikTok Shop Seller

    Now that we’ve explored the “what is TikTok Shop” question, many sellers may feel as if they are ready to take the next step and make their first sale. Here’s what you need to know about getting started on TikTok Shop as a seller. 

      1. Open the TikTok app. Be sure that you’re logged in and have the app open before applying.
      2. Complete the application. The application is located on the TikTok site, and is accessible as soon as prospective applicants scan the QR code. From here, you will be directed to the TikTok app or the TikTok mobile display to complete relevant steps.
        1. Please note: Under the platform’s current requirements, sellers will need to provide proof of the owner’s U.S. passport, U.S. driver’s license or a Certificate of Incorporation.
      3. Wait for the result. Status will be communicated via email. 
      4. Link your TikTok account. If you’re accepted, there’s one last step: linking your account. The TikTok Seller Center estimates that it shouldn’t take more than five minutes to do so, and offers you on-screen prompts to assist. 

    TikTok Shop Seller Features

    Here’s what you need to know about the TikTok Shop experience for sellers.

    • Affiliate support: The platform offers support in partnerships, analytics and automatically-calculated commissions to make your process simple. 
    • Commission structure support: While many are aware of the automatic payouts, TikTok has taken this perk a step further with basic flat commission rates for products, eliminating the need for third-party affiliate management tools. 
    • Personalized profitability pathways: Sellers are encouraged to leverage this native option, creating unique-to-product profitability pathways for creators.

    Finding TikTok Shop Products on Creator Profiles

    We’ve answered “what is the TikTok Shop,” and now we’ll show you exactly where to find them on creator profiles. Users enter the shop through the app’s FYP,  navigating to the creator, partner or seller of your choice. After you’ve found their personal page, you can go to their video navigation bar and swipe one tab to the right (tapping on the shopping bag icon). After you’ve done that, you’ll be in the official TikTok Shop feed of your favorite creators and artists.

    Additional TikTok Resources for Creators and Sellers

    Looking for more TikTok-related resources? We’ve got you covered. Below, we’ve listed helpful quick-start guides for creators and sellers to get the most out of the TikTok platform:  

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